The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

The plague of highly processed food items is truly global. Even though their use is especially elevated in the west, constituting over 50% the usual nourishment in nations like Britain and America, for example, UPFs are replacing fresh food in diets on each part of the world.

Recently, the world’s largest review on the dangers to well-being of UPFs was issued. It cautioned that such foods are leaving millions of people to long-term harm, and called for urgent action. Previously in the year, an international child welfare organization revealed that more children around the world were overweight than too thin for the initial instance, as processed edibles overwhelms diets, with the sharpest climbs in low- and middle-income countries.

Carlos Monteiro, an academic specializing in dietary health at the a prominent Brazilian university, and one of the study's contributors, says that profit-driven corporations, not consumer preferences, are propelling the transformation in dietary behavior.

For parents, it can seem as if the entire food system is undermining them. ā€œSometimes it feels like we have no authority over what we are putting on our kid’s plate,ā€ says one mother from the Indian subcontinent. We interviewed her and four other parents from around the world on the growing challenges and annoyances of providing a nutritious food regimen in the age of UPFs.

The Situation in Nepal: A Constant Craving for Sweets

Nurturing a child in this South Asian country today often feels like trying to swim against the current, especially when it comes to food. I make food at home as much as I can, but the instant my daughter goes out, she is surrounded by brightly packaged snacks and sugar-laden liquids. She continually yearns for cookies, chocolates and processed juice drinks – products intensively promoted to children. One solitary pizza commercial on TV is all it takes for her to ask, ā€œAre we getting pizza today?ā€

Even the school environment reinforces unhealthy habits. Her canteen serves flavored drink every Tuesday, which she looks forward to. She receives a small package of biscuits from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

On certain occasions it feels like the complete dietary landscape is opposing parents who are just striving to raise fit youngsters.

As someone working in the an organization fighting chronic illnesses and heading a project called Encouraging Nutritious Meals in Education, I grasp this issue profoundly. Yet even with my professional background, keeping my young child healthy is incredibly difficult.

These constant encounters at school, in transit and online make it next to unattainable for parents to limit ultra-processed foods. It is not just about what kids pick; it is about a nutritional framework that normalises and fosters unhealthy eating.

And the statistics reflects exactly what households such as my own are experiencing. A demographic health study found that over two-thirds of children between six and 23 months ate junk food, and nearly half were already drinking flavored liquids.

These statistics are reflected in what I see every day. Research conducted in the district where I live reported that almost one in five of schoolchildren were overweight and 7.1% were clinically overweight, figures closely associated with the rise in unhealthy snacking and less active lifestyles. Further research showed that many kids in Nepal eat candy or processed savoury foods on a regular basis, and this habitual eating is tied to high levels of tooth decay.

Nepal urgently needs more robust regulations, better nutritional atmospheres in schools and stricter marketing regulations. In the meantime, families will continue engaging in an ongoing struggle against processed items – one biscuit packet at a time.

St Vincent and the Grenadines: ā€˜Greasy, Salty, Sugary Fast Food is the Preference’

My position is a bit different as I was forced to relocate from an island in our group of isles that was destroyed by a powerful storm last year. But it is also part of the bleak situation that is facing parents in a part of the world that is feeling the most severe impacts of climate change.

ā€œThe situation definitely worsens if a cyclone or volcano activity destroys most of your plant life.ā€

Prior to the storm, as a nutrition instructor, I was deeply concerned about the rising expansion of fast food restaurants. Nowadays, even local corner stores are involved in the shift of a country once defined by a diet of nutritious home-produced fruits and vegetables, to one where oily, salted, sweetened fast food, packed with artificial ingredients, is the favorite.

But the situation definitely intensifies if a severe weather event or geological event wipes out most of your produce. Nutritious whole foods becomes scarce and very expensive, so it is really difficult to get your kids to consume healthy meals.

Regardless of having a steady job I flinch at food prices now and have often opted for picking one of items such as legumes and pulses and protein sources when feeding my four children. Providing less food or smaller servings have also become part of the post-crisis adaptation techniques.

Also it is very easy when you are managing a demanding job with parenting, and hurrying about in the morning, to just give the children a small amount of cash to buy snacks at school. Sadly, most campus food stalls only offer manufactured munchies and sweet fizzy drinks. The outcome of these hurdles, I fear, is an increase in the already widespread prevalence of non-communicable illnesses such as type 2 diabetes and hypertension.

Kampala's Landscape: A Fast-Food Dominated Environment

The sign of a major fried chicken chain stands prominently at the entrance of a mall in a urban area, daring you to pass by without stopping at the quick service lane.

Many of the kids and caregivers visiting the mall have never ventured outside the borders of the country. They certainly don’t know about the past financial depression that inspired the founder to start one of the first global eatery brands. All they know is that the three letters represent all things modern.

At each shopping center and every market, there is convenience meals for all budgets. As one of the pricier selections, the fried chicken chain is considered a special occasion. It is the place city residents go to celebrate birthdays and baptisms. It is the children’s prize when they get a good school report. In fact, they are hoping their parents take them there for Christmas.

ā€œMom, do you know that some people take fast food for school lunch,ā€ my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from morning meals to burgers.

It is the weekend, and I am only {half-listening|

Kayla Boone
Kayla Boone

A seasoned digital strategist with over a decade of experience in web development and creative design.